Saturday, December 11, 2010

CMF Ads Spikes – Do they work?

From the start of my CMF Ads membership I was hesitant to pay for their ad services. After all, I registered as a publisher; ergo to earn cash online. Anyway, one of these services is called Spikes, which for a few cents guarantees a number of unique visitors. That’s unique visits and not just any returning page views.

It was not until I accidentally clicked on Buy Spikes did I discover if Spikes worked at all. Well, it did. I think it did. And I have some proof to say so.

How Spikes Work

Using your funds in CMF Ads you can buy Spikes. For every 10 cents you are guaranteed 25 visitors. The highest Spike you can buy at a time is 40 cents for 100 visitors. These visitors are not auto bots but are actually publisher-members of CMF Ads. You see, owners who bought Spike for their blogs have their blogs shown in the Spikes list (shown above) where other users can click for a small amount of cents. It will be displayed in that list until it reaches the guaranteed number of visits. Users won’t get rich because of clicking these Spikes; they get a measly 10 cents for every 50 clicks. At least they can use that to buy for their blog their own Spikes.

Because of the incentive to CMF Ads members, Spikes can bring a sudden brief increase of blog traffic, hence the name.

So DO Spikes Work?

The main evidence I have is my traffic tracker Google Analytics, backed up by its real-time counterpart in Blogger Stats and by my traffic counter SiteMeter.

For the past week I spent a total of 30 cents in exchange for 75 unique visits.

Google Analytics:

As shown above, Google Analytics recorded 36 visits from the Spikes referral. Also shown are decreases in bounce rate and increases in new visits and average time on site. The only downside among the visits coming from the Spikes is the decrease of the number of pages per visit. Keep in mind these changes in statistics are not to be considered universal. Only the increase in traffic is certified when buying Spikes.

Blogger Stats:

On the other hand, Blogger Stats was able to record 73 visits.

That’s 37 more visits as opposed to the data from Google Analytics. The inconsistency can probably be explained by the following:

  • The location of my tracking code for Google Analytics is somewhere in the Site Stats & More section of my blog. So unless the incoming visitor waited long enough to load that section, their visit will not be recorded by Analytics. I know I should have posted the code somewhere at the top.
  • The total of 75 visits from Spikes I am expecting comes from 2 instances of Spikes I bought. On December 6, I accidentally bought for 50. Then around December 10, when I decided to test Spikes further, I bought for 25 more visits. What I’m trying to say is that Google Analytics does not update its stats for a particular day on that day itself. You must wait for the next day. For instance, data for December 10 will not be shown until December 11.
  • Blogger Stats on the other hand records data in real-time. I don’t know how they do it, but they’re able to capture visits even when the user still hasn’t loaded your blog.
  • So why just 73 instead of 75 as shown by Blogger Stats? Maybe CMF Ads still owe me 2 more visits.

Sitemeter:

Finally, the last proof I have is data from Sitemeter. I can’t find a summary of total visits coming from the referral. What I have noticed, however, are the different time frame between visits, the different IP address and countries, among others.

So for CMF Ads members who want to try out their Spikes service, I hope this will kill your doubts.

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