Last week, after purchasing some new mattresses at the department store of SM City Cebu I also made the effort of signing up to SM’s loyalty program called SM Advantage. Loyalty programs entice consumers to return to the same store in order to rack up points. Rewards, rebates, freebies, and benefits await customers in exchange for being bound to one store.
What makes SM Advantage unique from other gimmicks of other malls and stores is its vast array of choices to gain points. For instance, you can gain points when you buy gas at Petron, check in at partnered hotels, and dine in at partnered restaurants.