There’s no doubt that social networks are getting valuable these days. Businesses, for instance, are opening up official Facebook Pages to reach both potential and existing customers. For website owners, these pages could be their main source of redirected traffic from Facebook. Obviously, to reach most fans requires a successful handling of these pages.
The Best Time to Post
Based on a 2011 report by Momentus Media, the highest interaction rates are generated by posts created during off-peak hours from 2PM to 5AM. The best day to post is Sunday. Thursdays, on the other hand, is like television’s Friday night death slot and receive the lowest interaction.
Daily Posting Frequency
Every FB Page has a unique fan population that can tolerate a specific number of their Page’s posts per day, anything higher would then be considered spam. Too many posts would be offensive but very few posts will reduce exposure to fans. Therefore, you should find that magic number of posting per day – via FB Page Insights – that offers the highest interaction without suffering significant un-Like rates.
Most Interactive Content
Fans/users will most likely interact with photos. Normal or text status updates comes second. Next in descending order is video and then music. Links, despite the most common type of content, is the least interactive.
Photos rank the highest because their visual appearance is easy to digest and invokes emotion. To get the most of photos, links to your official website should be added in the photo description.
Asking For Likes or Comments
Don’t hesitate to do so. Likes, comments, and shares are the best ways for your posts’ popularity to spread and reach the most people, even outside your existing fanbase.
While not as interactive as begging for Likes, asking questions can lead to receiving the highest comment rate.
Size matters. The longer your status message is, the more interaction you get.
Every status update receives the most interaction – around 50 percent – in the first hour of posting. 90 percent of the interaction will likely occur within nine hours. To keep your Page full of fresh post, be sure to post a new update once the previous post expires in terms of fan interaction.
The best thing to do for your Facebook Page is to monitor the results and study the data from Insights. Small changes to how you normally post can help you determine which technique is working and not.
Also, if you have found success and received a healthy interaction with fans, do not change your ways. Be consistent and only experiment again once fan interaction declines.